The Ultimate Small Business Marketing Plan Template for UAE Businesses in 2024
Creating a marketing plan doesn't have to be complex or overwhelming. This comprehensive template will guide you through developing a practical, results-driven marketing strategy for your small business in 2024. Whether you're starting fresh or updating your existing plan, this template provides the structure you need for success.
5 Social Media Advertising Mistakes Small Businesses in the UAE Must Avoid in 2024
In the ever-evolving landscape of social media advertising, staying ahead of common pitfalls can mean the difference between a campaign that converts and one that drains your marketing budget. As we navigate 2024's digital marketplace, let's explore the critical mistakes small businesses must avoid and learn how to transform these challenges into opportunities.
How to Create Your First Google Ads Campaign: A Step-by-Step Guide for Small Businesses in the UAE
In today's digital landscape, having a strong online presence isn't just an option – it's essential for business success. While organic growth is important, Google Ads offers an immediate way to get your business in front of potential customers. This comprehensive guide will walk you through creating your first Google Ads campaign, ensuring you make the most of your advertising budget.
10 Effective ways to market a service business
Here’s 10 effective ways to market your service business to drive more brand awareness, sales, and leads.
10 Free Online Courses for Entrepreneurs
Check out these 7 FREE courses online you can start today.
Why is it important to have a marketing plan?
A strong, thoughtful and well implemented plan can really help you to grow your business in a much faster and more cost-effective way than if you didn’t have one.
How far can your brand stretch?
Brand elasticity is the degree to which a brand can stretch in terms of it's product offering. And brand architecture is the structure that a company or organization chooses to build in order to create a brand or multiple brands.
Website UX Improvements That You Can Do In A Day
A great user experience on your site ensures that your visitors can find everything they’re looking for with ease and speed. Your main aim is to create a content-rich, meaningfully designed site that keeps your customers engaged and then subsequently take action.
The new norm: digital transformation
Five years ago, brands and agencies used to talk about “digital transformation” as a future. But somehow, COVID-19 has now meant that brands who didn’t transform digitally would struggle to survive. With changes in a customer’s brand perceptions, journey and preferences, a company who isn’t doing the basics of digital marketing will certainly not survive a post COVID-19 norm.
Should you keep marketing during COVID-19?
There is opportunity to still market without sounding gross. It’s all in the approach and messaging.