How to Measure Your Marketing Activities Like a Pro (Even If You’re Just Starting Out)
You can’t manage what you don’t measure. But many small businesses run marketing without tracking performance—resulting in wasted time and money.
Here are 5 key metrics every small business should monitor:
Website Traffic – Use Google Analytics to track users, sources, bounce rate, and popular pages.
Conversion Rate – Whether it’s email signups, purchases, or form fills, this tells you how effective your site and campaigns are.
Customer Acquisition Cost (CAC) – Divide your total marketing spend by the number of new customers gained.
Email Engagement – Open rate, click-through rate, and unsubscribe rate all indicate how well your messages resonate.
ROI by Channel – Track which platform (Instagram, Google Ads, Pinterest, etc.) gives you the best return.
Bonus: Set goals and review monthly. It doesn’t have to be complicated—just consistent.
At Confident Marketing, we give our clients simple dashboards and expert guidance to make sure every dollar spent brings measurable value.
