Why Pinterest Might Be the Best Kept Secret in Social Media for Small Businesses

Written By Dacey Calisura

Pinterest isn’t just for DIY crafts and wedding inspo. With over 450 million active users—and some of the longest content lifespan of any platform—it’s a hidden goldmine for small businesses.

Here’s why:

  • High Purchase Intent: People go to Pinterest to plan and shop—not just scroll.

  • Search-Driven: Pinterest is more of a visual search engine than a social network.

  • Evergreen Content: A pin can drive traffic for months (or years), unlike a 24-hour Instagram story.

If you’re in retail, lifestyle, design, health, food, or travel—Pinterest is a must. But even B2B businesses can benefit by pinning infographics, blog posts, or lead magnets.

Start with:

  • A business account

  • SEO-optimised pin descriptions

  • Beautiful, vertical graphics (Canva is your friend)

  • Linking every pin to a relevant landing page

Pinterest is slow-burn—but long-term, it’s one of the best traffic and lead-generation tools around.

Dacey Calisura
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