7 Marketing Reports Every Small Business Should Create Each Month
If you want clarity on what’s working in your marketing (and what’s not), you need reporting. But you don’t need a 50-page slide deck.
Here are the 7 marketing reports every small business should review monthly:
Website Overview – Total visits, bounce rate, time on site, and top pages.
Traffic Sources – Where your visitors are coming from: organic, social, email, paid.
Sales Funnel Report – Impressions → Clicks → Leads → Sales.
Social Media Insights – Reach, engagement rate, best-performing posts.
Email Campaign Performance – Opens, clicks, conversions.
Ad Spend vs. ROI – Cost per lead/sale, by platform.
Top Performing Content – What blogs, videos, or posts generated the most traffic or leads?
Once you track these, you can optimize your content, shift your budget, or double down on what works.
Confident Marketing provides templated dashboards and expert guidance so small businesses don’t just guess—they grow with data.
