10 Effective ways to market a service business
Here’s 10 effective ways to market your service business to drive more brand awareness, sales, and leads.
10 Free Online Courses for Entrepreneurs
Check out these 7 FREE courses online you can start today.
Why is it important to have a marketing plan?
A strong, thoughtful and well implemented plan can really help you to grow your business in a much faster and more cost-effective way than if you didn’t have one.
How far can your brand stretch?
Brand elasticity is the degree to which a brand can stretch in terms of it's product offering. And brand architecture is the structure that a company or organization chooses to build in order to create a brand or multiple brands.
Website UX Improvements That You Can Do In A Day
A great user experience on your site ensures that your visitors can find everything they’re looking for with ease and speed. Your main aim is to create a content-rich, meaningfully designed site that keeps your customers engaged and then subsequently take action.
The new norm: digital transformation
Five years ago, brands and agencies used to talk about “digital transformation” as a future. But somehow, COVID-19 has now meant that brands who didn’t transform digitally would struggle to survive. With changes in a customer’s brand perceptions, journey and preferences, a company who isn’t doing the basics of digital marketing will certainly not survive a post COVID-19 norm.
Should you keep marketing during COVID-19?
There is opportunity to still market without sounding gross. It’s all in the approach and messaging.
Businesses who have adapted for the pandemic
or many businesses, COVID-19 has put a stop to business operations and we’re seeing globally the fallout of an economic slowdown and job losses as a result.
Branding : from the inside out
A few weeks ago I started working with a company in the architecture & interior design industry that wanted to refresh and realign their branding. The company was four years old, yet still relatively ‘youthful’ in an industry that was dominated by big international legacy brands. The challenges were clear; level up the brand’s proposition, fortify its reputation as being an independent and creative studio; but at the same time still keep its charisma.
FREE Resources for Small Businesses during COVID-19
The COVID-19 lockdown have been particularly hard on small businesses. In response, many companies and software providers have offered heavily discounted, or sometimes free services to support SME’s. A summary of the services are listed below.