10 Effective ways to market a service business
Here’s 10 effective ways to market your service business to drive more brand awareness, sales, and leads.
Why is it important to have a marketing plan?
A strong, thoughtful and well implemented plan can really help you to grow your business in a much faster and more cost-effective way than if you didn’t have one.
How far can your brand stretch?
Brand elasticity is the degree to which a brand can stretch in terms of it's product offering. And brand architecture is the structure that a company or organization chooses to build in order to create a brand or multiple brands.
Website UX Improvements That You Can Do In A Day
A great user experience on your site ensures that your visitors can find everything they’re looking for with ease and speed. Your main aim is to create a content-rich, meaningfully designed site that keeps your customers engaged and then subsequently take action.
The new norm: digital transformation
Five years ago, brands and agencies used to talk about “digital transformation” as a future. But somehow, COVID-19 has now meant that brands who didn’t transform digitally would struggle to survive. With changes in a customer’s brand perceptions, journey and preferences, a company who isn’t doing the basics of digital marketing will certainly not survive a post COVID-19 norm.
Should you keep marketing during COVID-19?
There is opportunity to still market without sounding gross. It’s all in the approach and messaging.