The new norm: digital transformation
Five years ago, brands and agencies used to talk about “digital transformation” as a future. But somehow, COVID-19 has now meant that brands who didn’t transform digitally would struggle to survive. With changes in a customer’s brand perceptions, journey and preferences, a company who isn’t doing the basics of digital marketing will certainly not survive a post COVID-19 norm.
Should you keep marketing during COVID-19?
There is opportunity to still market without sounding gross. It’s all in the approach and messaging.
Businesses who have adapted for the pandemic
or many businesses, COVID-19 has put a stop to business operations and we’re seeing globally the fallout of an economic slowdown and job losses as a result.
FREE Resources for Small Businesses during COVID-19
The COVID-19 lockdown have been particularly hard on small businesses. In response, many companies and software providers have offered heavily discounted, or sometimes free services to support SME’s. A summary of the services are listed below.